Plug Digital was tasked with developing the Uber Scuuter brand and building their B2C e-commerce site to sell their new electric foldable scooters.
When Uber Scuuter approached us, they did not already have an established brand and customer base. Plug Inc. started with a brand audit to assist in establishing Uber Scuuter’s brand strategy and growth opportunities. Once the guidelines were established, our creative service team developed the Uber Scuuter logo and corporate style guides.
Our designers were given the brand style guidelines and produced a site mockup that went through several modifications until we received a final approval by Uber Scuuter. The developers then worked to bring the design vision to life and test the finalized version to ensure site compatibility across all devices and screen sizes.
Digital Media Services
Web Design & Development
The Uber Scuuter is a new, higher end, expensive product so we felt it was necessary to use video to enhance the customer experience. Plug Inc’s production team produced a high-quality product video we integrated on the homepage and product page of the site.