Sons of Gotham’s website is more often visited by people using mobile, therefore it was a high priority to redesign the site with optimal viewing experience. Sons of Gotham also wanted to improve conversion rates for several key elements of the site so we focused on the following for the primary aims of the site redesign:
- Improve the customer experience on all devices
- Boost onsite search conversion rates
- Lower shopping cart abandonment
- Improve product page conversion rate
– Implemented an improved product review system to improve customer experience and boost product page conversion rate
– A new search bar with predictive search allowing visitors to find what they need more quickly was implemented.
– Improved Ajax powered side shopping cart designed to add faster and simpler access to the cart page.
– We opted for a responsive web design to preserve link equity and less reworking of the site in the future. The site was developed to scale down automatically to three-wide, two-wide or one-wide, depending on the size of the device being used. Testing of the responsive design was completed to ensure the site was compatible on as many devices as possible.
Web Design and Development
Custom Built API Fulfillment Software
Sons of Gotham is a Michigan based business that manufacturers and sells thousands of officially, licensed pop-culture t-shirts.
350 N. Old Woodward Ave.
Birmingham, MI 48009